Marketing Career Path: Is It An In-Demand Career in Canada?

What are you doing? Finding the perfect balance of professional growth and personal fulfilment? Trying to build your skills in digital marketing? Or do you want to take on a leadership role in a fledgling industry? Don’t worry! Canada offers EVERYTHING. 

Canada is a great destination for those looking to take their marketing career to the next level. With its dynamic, ever-changing job market and focus on innovative technologies, it’s the perfect place to hone your skills and grow your professional network. From digital marketing to public relations, plenty of opportunities throughout the country offer excellent salaries, benefits, and more.

 Are you dreaming of a career in marketing with great salaries, benefits, and opportunities? This article is for you. From digital marketing prowess to public relations expertise – discover the ins and outs of the Canadian marketing industry and make your dreams come true! 

Is Marketing An In-Demand Job in Canada?

Marketing is an ever-evolving field, and the demand for professionals who understand digital strategies, traditional advertising, communications and public relations is rising. With the Canadian economy maintaining a steady growth rate, now is a great time to consider how a career in marketing could be the perfect fit.

From freelancing to full-time roles, numerous opportunities are available to those interested in exploring this dynamic industry. With access to tools that make projects easier to manage and a wide range of potential clients – including businesses of all sizes – marketing coordinator have an array of options open to them.

As technology continues to reshape marketing strategies, job opportunities continue to grow. Canadian companies require experienced personnel who understand the nuances of classic and cutting-edge tactics to create effective campaigns for their audiences. If you’re looking for career security with great pay and benefits – this sector may be your best bet!

Canada has become an increasingly attractive destination for aspiring marketers due to its world-class employment regulations and generous salaries. Take your career prospects even further by exploring multicultural experiences too! With endless possibilities around every corner – it’s never been easier or more rewarding than ever before.

Here are a few of the most sought-after marketing occupations. You can get an idea from the following list:

Marketing Research Analyst

The typical compensation of a marketing research analyst is $62,150.

There is no doubt that this position is in high demand in Canada. In this post, you can evaluate marketing research. Moreover, you have to determine whether a corporation succeeds or fails. 

You have to use the data already available—from your own company or from rivals—to assist in developing marketing plans for a good or service. You may examine what customers desire and are willing to spend money on. 

The expected annual growth for this job demand is 19%, more than the average for other occupations.

Marketing Managers

Marketing managers typically make $128,750 annually, more than other marketing professionals.

Marketing managers are in charge of the company’s growth and consumer base. You must bring in new clients to enhance profits and sales in this profession. In most cases, you are also in charge of a group of workers, including:

• Copywriters
• Illustrators
• Graphic artists

Marketing Experts

You look for marketing possibilities and suggest areas that need development based on study trends. You can use what you have learned to guide your teams, who work cooperatively to develop an integrated plan and, in certain circumstances, a campaign. 

Marketing Director

A marketing director makes an average of about $80,921.

This profession can vary significantly based on the size of your organization, comparable to the marketing industry. You may anticipate having your hands in various areas, such as marketing or promotional techniques if you work as a marketing director at a smaller company. 

You may become more of a personnel, budget, and planning watchdog if you work for a larger organization. Don’t forget you require management and marketing expertise before starting as a marketing director. 

Business Development Manager

As a business development manager in Canada, you can earn an average annual income of $72,358.

Business development managers work hard to utilize their marketing expertise to acquire new clients. The goal of this new enterprise is to support organizational expansion. 

You will have the most in-depth understanding of rivals compared to most marketing team members. You must collaborate with the marketing and sales groups to develop initiatives to promote growth.

Public Relations Specialists

The typical pay for a public relations professional is $56,770. 

Experts in public relations work to give a corporation the national reputation that management wants. Holding this post, you must strive to maintain your image and make whatever exposure a business receives in the media beneficial. 

The public relations professional must be aware of company-related news so the company’s message may spread. Use social media platforms or a public statement to do this. 

How Does Working A Marketing Job Look Like in Canada?

Including office hours, the workplace, and job responsibilities, a marketing manager can effectively describe what a marketer’s day is truly like! Consider thinking about a marketing position if you are curious about business vocations. 

Marketing specialists utilize promotion, persuasion, and brand recognition to persuade people to buy a company’s goods or services. Knowing more about the marketing industry might help you decide if this is the perfect job. 

If you are a marketing manager, your day starts with a cup of coffee because you’ll need all the energy you can get. With plenty of issues on your plate – not least of which is making sure that your company looks good – it’s no surprise that a smart marketing professional appears to be the busiest person in the world. You grab another coffee and hang on tight – this is how your job goes in a day!

Do Marketing Jobs Pay Well in Canada?

In Canada, the average annual compensation for business marketing is $80,000. Per hour wage for a digital marketer is $41.03.

	Average Annual Compensation
Entry Level	$35,000 to $40,480
Median Salary	$70,000 to $126,555

Entry Level

The entry-level roles start at $35,000 to $40,480 and end at $51,957. With more experience, you’ll be able to advance into marketing positions that pay more and frequently include managerial duties. 

According to our POV, beginning pay for these positions should be in the $70,000 range. What do you say?

Median Salary

In Canada, marketing/social media manager made an average compensation of over $70,000. While more seasoned marketing executive positions may bring in up to $100,000 annually, depending on your background, region, and the job itself.

However, it’s also true that most experienced professionals earn up to $126,555 annually. Again, your pay increases as your experience increases.

Tips on How To Start In Applying for A Marketing Job In Canada

It may take some time to get your first work in Canada, so it’s preferable to start actively searching for jobs and preparing for your job hunt before you go. You can use the following advice to get your initial marketing job in Canada:

Create A Resume Highlighting Your Marketing Skills & Experiences

Your resume in Canada will differ from the one you used back home. The practical, reverse chronological, and blended resume formats are the most frequently used in Canada. 

The best resume style for your job application will rely on several elements, such as:

• Your level of experience
• Any career gaps
• And if you’re switching industries

What, therefore, ought to include on a marketing resume? A professional summary at the top of your resume should showcase some of your most significant accomplishments, abilities, and attributes. 

All pertinent positions you’ve held in the past should be listed in the professional experience section. Instead of concentrating too much on your work duties, highlight your accomplishments in each capacity. 

You can also list your internship experience if you have yet to have any prior paid employment in Canada. The essential skills section should include a list of useful transferable abilities you have acquired through education, experience, or upskilling certificates or training. 

Suppose you’re seeking a position in digital marketing, for instance. In that case, you should emphasize your knowledge of reporting tools like Google Analytics and content management systems (CMS) like WordPress. 

To make your CV ATS-friendly, thoroughly review the job description and add appropriate keywords to the expertise and skills sections.

Include a section outlining your educational background and how it compares to Canadian standards. Last but not least, remember to add a link to your website or online portfolio, your contact details, and your LinkedIn profile.

Prepare To Answer Marketing Interview Questions

The most difficult and stressful element of the recruiting process for many new employees is the interview. Even though you can’t predict the interviewers’ questions, practicing for typical interview questions might give you the assurance you need to succeed. 

Discover the STAR approach (Situation Task Action Result) to respond to interview questions in a way that highlights your marketing knowledge and abilities. Additionally, you may utilize the Prepped AI Interviewer to record your comments and receive immediate feedback on how you came across them.

Most companies will ask if you have any last questions when the interview is over. So be prepared with thoughtful, well-prepared questions to ask, if any. Make sure you are familiar with the information on your CV and can provide instances to support how you have utilized your talents. 

A portfolio should always be available, and you should be ready to discuss your creative process if necessary. Prepare an example 1, 2, or 3 months marketing strategy or some kind of engaging content for the organization utilizing publicly accessible information if you’re seeking senior-level marketing positions. 

Expected Interview Questions

Some typical inquiries you could encounter in marketing interviews are as follows:

• Who are the people we want to reach?
• Consider a scenario in which a business introduces a new item or service. How would you advertise it?
• What would you accomplish if you needed to market a certain item or service but had no money?
• How can the effectiveness of marketing initiatives be evaluated?
• Which marketing instruments are you accustomed to using?
• Describe a current marketing trend you enjoyed. How do you remain current with fashion?
• In your previous position, which advertising strategies did you employ, and why?
• Describe a marketing or advertising effort that spoke to you and why.
• Tell us about a career accomplishment you are proud of.

Check Out How To Prepare for a MARKETING JOB INTERVIEW:

Where To Look For Marketing Jobs In Canada

The Canadian labor market resembles a glacier. Sometimes, it is at its peak, and sometimes this peak melts away. You must need clarification about working for the state/province or private sector. So here is a breakdown of the pros and cons to help you make an informed decision.

Pros of Working for the State/Province:

• Job stability: Government jobs often offer job security and benefits packages that are hard to match in the private sector.
• Variety of roles: Depending on your area, you may have a variety of roles to choose from, including researching, policy-making, teaching, or consulting.
• Flexible working hours: Many state/provincial roles allow you to manage your time and take breaks when needed.

Cons of Working for the State/Province:

• Bureaucracy: Working in the public sector can involve strict processes and bureaucracy that can be difficult to navigate.
• Compensation: Government jobs often have lower salaries than comparable private sector positions.
• Stagnation: If you’re looking for high-paced growth opportunities, government workers may not be ideal as positions typically don’t change very often.

From startups to large enterprises, there are plenty of opportunities for tech-savvy professionals in Canada. Here are a few suggestions on where to look for marketing jobs:

• Online job search websites: Job portals like Glassdoor, Indeed, and Monster are great resources for finding tech jobs in Canada. You can filter by location, salary range, role type, and more to find the perfect fit.
• Networking events: Attending networking events such as hackathons, software meetups, and coding conventions is a great way to make connections in the Canadian tech industry.
• Recruitment agencies: Recruiters specializing in tech roles will have an extensive list of contacts and openings you can tap into. They can connect you with employers before positions are posted on job boards.

Toronto, Calgary, and other major cities in Canada are great places to find marketing jobs. Here are some tips for searching in these areas:

Toronto

Start your marketing job search by visiting local tech meetups and events or checking out job boards such as Workopolis and Digital Job Board.

Calgary

Be sure to look into staffing agencies specializing in tech roles, like Nelson Technology or Workforce Solutions.

Other provinces

Check out the provincial government websites for information on opportunities within each region. Additionally, explore online job portals like Indeed and Glassdoor to find job openings nationwide.

Immigrating to Canada For A Marketing Job

Pals! You may be worried about whether the Canadian job market has any place for you as an immigrant. But there is no need to be anxious as we have good news for you. 

The work environment in Canada provides outstanding career options and expansion potential for marketers with foreign education. However, to be able to work in Canada, you have to meet some criteria like:

You must either be a citizen, a permanent resident or possess a valid work permit. Below are some immigration options for marketing professionals to research if they intend to relocate to Canada:

Express Entry System

One of Canada’s most well-liked permanent residency (PR) programs is the Express Entry system. It is a government program that enables educated, experienced, and competent or skilled persons to work and reside in Canada. 

You must fill up an Express Entry profile with details about your:

• Academic background
• Professional experience
• Language proficiency
• Age
• And other factors to apply for PR through Express Entry. 

Your position in the applicant pool will be determined by your profile’s Comprehensive Ranking System (CRS) score. You will be sent an Invitation to Apply (ITA) for PR.

You could be eligible for one of the two Express Entry programs listed below if you work in marketing:

Federal Skilled Worker Program

This Express Entry program is intended for those with at least one year of recent, ongoing, compensated expertise in management, professional, or technical positions. You can gain a higher position from your prior expertise.

Suppose you have the following:

• A high school diploma or equivalent
• A basic Canadian Language Benchmark (CLB) score of 7 on an accepted English or French exam in the reading, writing, hearing, and speaking portions. 

You could be qualified for the Federal Skilled Worker (FSW) program. The majority of marketing positions in Canada also demand strong skills in either English or French.

Canadian Experience Class (CEC)

A minimum of 1 year of experience is required to qualify for the Canadian Experience Class (CEC) program. This experience must be Canadian. This means that you must be worked as a marketer in Canada. 

CEC demands good work permits like Post Graduation Work Permits (PGWP) or any other management-specific permits. Your minimum CLB score should be 7 to be eligible for CEC. Moreover, you should have passed English and French language tests.

Provincial Nomination Program (PNP)

Several provinces of Canada have permission to invite newbies as an employee. Quebec and Nunavut need this opportunity. Suppose you have expertise in NOC jobs. You may get PR via the provincial Nomination Program (PNP).

Temporary Work Permit

It would be best if you held a work permit to start working in Canada as a foreign employee. You can avail of two types of work permits:

• Employer-specific permits
• Open work permits

Via networking and your mentioned skills and experience, you can get an invitation from a Canadian firm. Hence, an employer-specific permit is an easy pathway to enter Canada for work. But these types of work permits only offer you temporary residency. 

An open work permit doesn’t require any job offer to enter Canada. In this case, you get a job through a job hunt after getting a temporary work permit.

Here are some temporary work permit immigration pathways:

• International Experience Canada

Youngsters from about 30 countries are eligible for this program. You can work for one to two years in Canada under this program by getting an open work permit. It depends on your span of life here.

• Intra-Company Transfer

The most well-known way for foreign workers to enter Canada for employment or marketing business from any country is through an intra-company transfer. The overseas transferee can grow their firm to Canada through Intra Company transfer (ICT). 

It is only feasible if the firm the transferee is conducting business with has a subsidiary or other unit in Canada. You must also have a minimum of one year of job experience to avail of this program.

• Labour Market Impact Assessment

Before hiring any foreign worker, a company requests a Labor Market Impact Assessment (LMIA). It is a confirmation letter stating that the foreign worker must perform the position’s duties. 

The designation of positive LMIA demonstrates that no employee or Canadian permanent resident is authorized to do this job. Hence, it is a good chance for you to relocate to Canada for a marketing job.

FAQs

Final Thoughts

Canada is a great place for marketing professionals to thrive. With its vibrant tech culture and ever-growing job market, professionals have the opportunity to pursue diverse roles in exciting industries like digital media, e-commerce, and data analytics. 

If you are looking for a career in marketing that offers a fulfilling experience, Canada should be at the top of your list! So if you’re ready to take advantage of what this country offers, don’t wait any longer: move to Canada today!